Making solar visible and attractive

Spotlight Solar makes customers’ properties distinctive with great looking solar.  These novel structures don’t replace rooftop solar systems, they complement them and authentically remind people of your environmental stewardship. This is important for two reasons. The first is to increase the return on investment in green building and solar energy, by adding reputation value to the equation. The second is to make solar more visible, to increase its adoption.

People love solar technology, but since it accounts for less than 3% of our electrical generation and hides on flat rooftops, we rarely see it. It needs visibility in order for purchase consideration to increase. In fact, a recent study from Yale shows that the most important factor accelerating adoption of solar is visibility. So, we're bringing solar out in the open, and doing it in a beautiful way.

We're up to something good

  • Helping property owners demonstrate environmental care and differentiate their property

  • Creating dignifying work

  • Increasing adoption of clean energy

Spotlight's pioneering work had made solar more visible to tens of millions of people.

Spotlight is also a Certified B Corporation. This means we've applied stringent, audited standards for positive impact business spanning transparency, governance, employee and community care, and environment. For the past two years, we've been named to the top 10% Best For The World among B corporations.


Leadership team

Craig Merrigan, CEO

Craig is a "seasoned" marketer and business leader with executive experience at IBM, Lenovo, Quaker.  As VP at Lenovo personal computers, Craig led design and branding, and a global launch into the consumer market. He founded Inventive Branding consulting, serving clients in mobile phone, internet services, and the solar industry.  Craig is also dad to four daughters.


Rob Surra, Chief Design Officer

Rob is an accomplished industrial designer with over 20 years in design for architectural products, primarily with USG Interiors, and Pergo.  Recipient of five industry design awards, including IDEA from IDSA. He also founded a business serving property developers and builders.  Plays guitar, bass, and sings vocals.


Tom Grimes, SVP Business Development

Tom brings a wealth of biz dev and marketing experience from consumer packaged goods (Ocean Spray), to personal computers (IBM, Lenovo), to bio-pharma-health and entrepreneurship. He was most recently SVP of business development for GSS, acquired by Covance. Tom is a dad to two boys and an avid fan(atic) of Vanderbilt and UNC athletics.