Solar Front and Center | About Spotlight Solar Trees




Making solar visible and attractive

Spotlight Solar makes customers’ properties distinctive with great looking solar.  These novel structures don’t replace rooftop solar systems, they complement them and authentically remind people of your environmental stewardship. This is important for two reasons. The first is to increase the return on investment in green building and solar energy, by adding reputation value to the equation. The second is to make solar more visible, to increase its adoption.

People love solar technology, but since it only represents 1% of our energy and hides on flat rooftops, we rarely see it. It needs visibility in order for purchase consideration to increase. In fact, a recent study from Yale shows that the most important factor accelerating adoption of solar is visibility. So, we're bringing solar out in the open, and doing it in a beautiful way.

We're up to something good

Here's what we're focused on.

  • Help property owners demonstrate environmental care and differentiate their property
  • Create economic vitality
  • Increase adoption of clean energy
  • Benefit community through direct service
  • Create dignifying work

Spotlight is also a Certified B Corporation. This means we've applied stringent, audited standards for positive impact business spanning transparency, governance, employee and community care, and environment.


Leadership team

Craig Merrigan, CEO

Craig is a career marketer with over 20 years experience, including leadership roles at IBM, Lenovo, Quaker.  As VP at Lenovo personal computers, Craig led design and branding, and a global launch into the consumer market.  He founded Inventive Branding consulting and has provided services to the solar industry.  Craig is also a board member with Young Life and advisor to Sovereign's Capital.


Rob Surra, Chief Design Officer

Rob is an accomplished industrial designer with over 20 years in design for architectural products, primarily with USG Interiors, and Pergo.  Recipient of five industry design awards, including IDEA from IDSA.  Rob was awarded a design patent for Interior Trees, a similar product to Spotlight Solar.  He also founded a business serving property developers and builders.  Plays guitar, bass, and sings vocals.

Tom Caffey

Tom Caffey, Co-founder

Tom is a manufacturing and process expert with 20+ years in manufacturing management, primarily with GKN Automotive and Reynolds.  Tom developed supply chain, ops, and quality for MegaWatt Solar.  Industrial Engineering, MBA, Six Sigma Black Belt, Certified Quality Engineer.